ANALISIS WACANA PRODUCT PLACEMENT TOYOTA INDONESIA DALAM MINI SERIES PERJALANAN TERBAIK SEPANJANG MASA
نویسندگان
چکیده
Perkembangan teknologi yang pesat berpengaruh terhadap banyak hal, salah satunya praktik periklanan modern. Toyota Indonesia memanfaatkan Youtube sebagai media sosial terpopuler di untuk beriklan dengan membuat mini series “Perjalanan Terbaik Sepanjang Masa”. Strategi product placement dan pendekatan secara soft-selling guna membangun citra diri wacana dalamnya. Dengan menyuguhkan cerita dekat relate, penonton tidak merasa sedang menonton sebuah iklan. Riset ini menggunakan deskriptif kualitatif menganalisis dalam Menggunakan metode pengumpulan data observasi, dokumentasi studi pustaka. Hasill penelitian menyatakan bahwa digunakan adalah Implicit Brand dimensi Visual Dimention.Kata kunci: placement, wacana, implicit brand, visual dimention,
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ژورنال
عنوان ژورنال: Jurnal ilmu komunikasi UHO : jurnal penelitian kajian ilmu komunikas dan informasi
سال: 2022
ISSN: ['2527-9173']
DOI: https://doi.org/10.52423/jikuho.v7i2.24607